Support development, production and implementation of tactical marketing initiatives aimed at increasing customer retention, strengthening brand image, improving margins, and increasing market share for assigned Miami University Campus Service Departments. Develop overall marketing strategy for client and implements the tactics that are established on a regular planning cycle. Weekly benchmarking the progress of department initiatives Support sales initiatives, Campus Services events, and departmental events and projects with all specific university customer segments in assigned areas Execution of interactive and engaging events/projects by incorporating creative experiences to generate awareness, drive customer conversion, grow customer base, create fol
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